The sales and marketing sector continues to prioritise digital strategies, with AI-based tools driving innovation in personalisation and targeting. Temporary and contract roles are becoming more common as companies look to remain agile. Digital Marketing Managers, Brand Managers, and Sales Executives are among the most sought-after roles, with a strong emphasis on SEO, PPC, and e-commerce skills. Professionals with expertise in cross-channel marketing and relationship-building will be particularly valued.
