Meet Robyn Morrissey, a skilled marketing specialist at Matrix Recruitment. With a background in Business Studies and a passion for creativity, Robyn thrives on executing dynamic marketing campaigns and developing engaging content. In this Spotlight, Robyn shares insights into her role, what drives her success, and the key skills needed to excel in marketing.
What is your background?
I hold a Bachelor of Business Studies with a major in Human Resources from the University of Limerick, but most of my work experience has been in marketing. Since graduating, I’ve worked across various industries in this field.
Can you describe your current role – what’s your typical day-to-day?
My days vary, but my main focus is executing marketing campaigns and strategies alongside the Marketing Manager. This includes creating content such as social media posts, videos, and blogs. I also regularly analyse our platforms and campaigns, always looking for ways to improve. Staying up to date with marketing and industry trends is crucial in this fast-paced field, so I make it a priority to stay informed!
What do you enjoy most about your job?
I love the variety and creativity that my role offers. It’s exciting to find opportunities to create content and engage in topical conversations. This role allows my personality to shine through (while maintaining professionalism!). There’s nothing quite like seeing an idea come to life and receiving positive feedback—it’s incredibly rewarding!
You’ve been part of the Matrix Recruitment team for 2 years now. What is your favourite thing about the team, and what are the key reasons you’ve stayed with the company?
The trust within the Matrix team is fantastic. It gives me the confidence to try new things, knowing everyone supports my efforts. This creates a positive culture that encourages personal growth and a willingness to take risks, which ultimately helps me learn.
What are the 3 key skills you need to excel as a Marketing & Operations professional?
Organisational skills, attention to detail, and creativity!
What’s the best piece of advice you’ve ever been given?
"If it won’t matter in five years, don’t spend more than five minutes worrying about it."
What are you watching/reading at the moment?
Watching (or rather, binging!): Ozark
Reading: A Little Life by Hanya Yanagihara
If you had one superpower, what would it be?
I’d choose telepathy. It would be fascinating to know what people are really thinking, though it might come with some unexpected dilemmas!
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Robyn’s expertise highlights the essential nature of innovation and adaptability in marketing.
