LinkedIn is an invaluable and expensive professional tool that is often underutilised. Here we have broken down 3 of the most important and valuable ways you can optimise your LinkedIn profile.

Creating a robust LinkedIn profile can set you apart from other jobseekers.

Many people look at LinkedIn as an online CV, they list their credentials, add a little blurb about who they are and hope that someone is intrigued enough to network with or hire them. What they – and likely you – don’t know about LinkedIn is that it is a powerful search engine that has the power to drive targeted, high-volume traffic to your profile. Not only that, but that traffic can very well turn into valuable professional relationships and ultimately land you your dream job. We have put together 3 key tips to help you optimise your LinkedIn profile to the max!

Optimisation is Key

Let’s start with the basics here by first looking at optimising your profile photo, URL, and headline.

According to LinkedIn guidelines, they suggest the following for your profile picture:

  • A clear, high-quality image and at least 200 x 200 pixels
  • Close-up shot of your face
  • Image should take up 60% of the frame
  • A simple, clear background
  • Appropriate work attire
  • Ditch the selfie, invest in a high-quality professional headshot
  • A smile goes a long way!

Next, customise your profile URL so that people can easily find you on LinkedIn. Typically, this URL reflects your full name without anything. If you have a common name like John Smith, you can make a slight modification such as including a middle initial or number (example: or

To customise your LinkedIn profile URL:

  • Click the Me icon at the top of your LinkedIn home page
  • Select View Profile, click Edit Public Profile and URL
  • Click the Edit icon next to your public profile URL
  • Enter your name without spaces and Save

Lastly, it is time to edit and optimise your headline which appears directly under your name.  Your headline is especially important because it’s highly visible, as well as searchable. The headline is limited to 120 characters so be sure to use valuable keywords.

Top Tip: Make sure your profile is filled with keywords and phrases that are relatable to the job that you want. This will make your profile stand out from the rest. You can add these keywords to the free text box under “About”. This is the opportunity to introduce yourself and promote all the reasons why you are the right person for the job. 

Utilise Every Space Available on your LinkedIn Profile

LinkedIn Profile Overview Matrix RecruitmentYour LinkedIn profile has many areas where you can showcase your strengths, achievements, education, work experience, languages, volunteer experience, online courses and key platforms/technology you use and are proficient in.  If you were to ignore any of these areas, you would be doing yourself an injustice on LinkedIn. These areas are there for a reason so make sure to take the time and fill them out properly. Here to the right, you will see where to click if you want to add a section to your LinkedIn profile. You will also see all of the additional options that are available to add.

Top Tip: Fill out every section that is relevant to you and your career to date. If you don’t have a second language or any volunteer experience, don’t make it up and add it in just for the sake of it. Always be truthful and transparent with the information you provide on your LinkedIn profile.


Activity and Content Always Win

The more you comment, like and share on LinkedIn the more your profile will be seen by your connections, and their connections. If you see something interesting comment and like, if you have an opinion on something then comment, if you see a cool video share it! This will elevate your personal brand to new heights and will get your profile seen by more potential connections. The more time you invest in engaging with LinkedIn, the more exposure LinkedIn will give you. Spending just 20 minutes a day interacting with your connections will help you get the most engagement and views on your LinkedIn profile.

Top Tip: Even though LinkedIn wants you to like, comment, post and blog on a frequent basis, make sure all of your content is appropriate for the platform. LinkedIn, unlike other social platforms, is a professional network so keep it professional! Be yourself, show your personality, stand out from the crowd and be different to the overly saturated market that is on LinkedIn. By sharing Educational or Entertaining content with your connections you are giving them something valuable but at the same time showcasing who you are.

These are just some beginner top tips to get you started with your LinkedIn profile. If you would like more information on the above points, please reach out to our Senior Marketing Executive, Laura Keane, who would be happy to chat to you. You can also connect with Laura on LinkedIn (take a look at her profile while you’re there and also follow our Matrix Recruitment company page to keep up to date with news, jobs, and announcements!)

We have offices in Waterford, Dublin, Athlone and Carlow. Call or email to discuss your next career move.

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